SMS · RATE
Reply Rate
Texts category metric. SMS reach, engagement and opt-outs.
Current
10.43%
vs prior period+9.1%
z-score1.09
peer rank2 of 10
Peer scope
Directionality: Higher is better. Z-scores use the modified MAD method against the peer pool.
Peer distribution
You highlightedP10
5.70%
P25
6.26%
P50
8.86%
P75
9.56%
P90
10.50%
Peer leaderboard
OVERALLBEONPATHSOUTHWEST · $1B–$4B
2.
Metro Credit Union (you)NORTHEAST · $1B–$4B
3.
GOAFFCUSOUTHWEST · $500M–$1B
4.
GENISYSCUMIDWEST_CENTRAL · $4B+
5.
LEWISCLARKCUNORTHWEST · $100M–$500M
6.
ITCUSOUTHWEST · $500M–$1B
7.
WSECUNORTHWEST · $4B+
8.
MOBILITYCUSOUTHWEST · $100M–$500M