SMS · RATE
Opt-Out Rate
Texts category metric. SMS reach, engagement and opt-outs.
Current
2.46%
vs prior period+2.6%
z-score0.58
peer rank6 of 10
Peer scope
Directionality: Lower is better. Z-scores use the modified MAD method against the peer pool.
Peer distribution
You highlightedP10
0.65%
P25
0.80%
P50
1.84%
P75
2.69%
P90
2.97%
Peer leaderboard
OVERALLGENISYSCUMIDWEST_CENTRAL · $4B+
2.
BEONPATHSOUTHWEST · $1B–$4B
3.
IHMVCUMIDWEST_CENTRAL · $1B–$4B
4.
GOAFFCUSOUTHWEST · $500M–$1B
5.
LEWISCLARKCUNORTHWEST · $100M–$500M
6.
Metro Credit Union (you)NORTHEAST · $1B–$4B
7.
MOBILITYCUSOUTHWEST · $100M–$500M
8.
WSECUNORTHWEST · $4B+